Ella Eyre - Good Times - analysis
270 cuts
This song has a fast pace beat and therefore the video cuts very quick. At the beginning of the video it is very apparent that it is summer themed, the first few shots are of nature and flowers where lighting is essential as it is used to represent a hot summers day. In the first 10 seconds of the video there is 9 cuts, in all the shots we see different locations and this is almost a way of introducing us to the video and giving us a preview of what to expect.
as the video moves on we are introduced to the people who are in it, which is Ella Eyre and what we assume to be her 2 friends. All 3 of the girls look very happy, they're all wearing very summery outfits, almost festival type outfits consisting of; play suits, patterned skirts and tops as well as sunglasses. These outfits again are used to reinforce the conventions of summer into the video and is a way of sending this message across to the viewers.
Through out the video Ella and her friends complete good deeds and as a whole it is based on making people happy, for example they handed out free coffee or they put lottery tickets on the windows of cars.
The whole of the video is also based outside, this is to show it is summer and the title of the song "good times" reinforces the idea that her greatest moments are outside in the sun. as well by her video being based outside in various locations such as outside a coffee shop, around the streets on a bike, in an open field and at a park it portrays her to be very adventurous and enjoys traveling. it also shows that she loves new experiences and cherishes the moment where she is happy and is able to make other people happy. She uses a variety of locations and objects which symbolise summer, for example in the video the girls are around an ice-cream van for a few shots. Everything within the video is a bright light colour, this is purpousful
270 cuts
This song has a fast pace beat and therefore the video cuts very quick. At the beginning of the video it is very apparent that it is summer themed, the first few shots are of nature and flowers where lighting is essential as it is used to represent a hot summers day. In the first 10 seconds of the video there is 9 cuts, in all the shots we see different locations and this is almost a way of introducing us to the video and giving us a preview of what to expect.
as the video moves on we are introduced to the people who are in it, which is Ella Eyre and what we assume to be her 2 friends. All 3 of the girls look very happy, they're all wearing very summery outfits, almost festival type outfits consisting of; play suits, patterned skirts and tops as well as sunglasses. These outfits again are used to reinforce the conventions of summer into the video and is a way of sending this message across to the viewers.
Through out the video Ella and her friends complete good deeds and as a whole it is based on making people happy, for example they handed out free coffee or they put lottery tickets on the windows of cars.
The whole of the video is also based outside, this is to show it is summer and the title of the song "good times" reinforces the idea that her greatest moments are outside in the sun. as well by her video being based outside in various locations such as outside a coffee shop, around the streets on a bike, in an open field and at a park it portrays her to be very adventurous and enjoys traveling. it also shows that she loves new experiences and cherishes the moment where she is happy and is able to make other people happy. She uses a variety of locations and objects which symbolise summer, for example in the video the girls are around an ice-cream van for a few shots. Everything within the video is a bright light colour, this is purpousful
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